JC’s Cafe

In 2017 I designed a logo and brand guidelines for JC’s Cafe, a locally owned coffee shop in my hometown. 3 years later I revisited my design with the intent of using my increased experience to modernize the brand. This coffee shop is located directly across from a train station, serving mainly commuters in the morning and then locals at brunch time. Keeping with the themes of trains and transportation this redesign softens and simplifies the brand to appeal to both the on-the-go commuters and locals.